LATV's popular on-air celebrity Pili Montilla will emcee an afternoon of FREE activities from 12 Noon to 5pm that will be accompanied by live music, a salsa competition, and free prizes and giveaways. LATV's Pili Montilla is the host of En la Zona and En Concierto, which air locally in New York on WPIX-TV, a Tribune-owned station.

"As part of the WPIX family, LATV is thrilled to participate in events like this," said Starrett Berry, LATV's Vice President of Affiliate Sales.

"For over a year LATV has done a great job helping us connect to New York's incredibly diverse Hispanic community, and the partnership with Pathmark for Hispanic Heritage Month is a sign of more good things to come," said Betty Ellen Berlamino, WPIX President and General Manager. "We think Sunday's event will be a truly special occasion for all families."

The following are scheduled to appear: Dr. Isabel Gomez-Bassols, a radio psychologist who hosts the live call-in show "Doctora Isabel"; the world-renowned Kips Bay Boys & Girls Club Dancers; the Mexican Mariachi group, Mariachi Real de Mexico; Bronx Latin dance squad, Dancers Dreamzzz; and popular Latin swing and salsa band, Jerry Hernandez y La Orquesta Dee Jay.

About LATV:

Headquartered in Los Angeles, LATV is the nation's first bilingual entertainment network distributed via digital multicast. A pioneer in bicultural youth broadcasting, LATV has been in the Los Angeles market since 2001 and launched nationally on April 23, 2007. Post-Newsweek Stations, Inc. is an investor in the national network and has a minority ownership interest in the Company as well as a seat on its Board of Directors. Targeting the 18- to 34-year-old Latino, LATV's programming bouquet offers a range of content that includes multi-genre music, lifestyle and entertainment. The network is ad-supported and offers an array of programming that is original and exclusive. For more information, visit LATV online at www.latv.com.