Many consumers face a common dilemma every year as they begin their holiday shopping: they're already in the store, and they see something that would make a perfect holiday gift - a digital camera, a video game, a toy, a laptop, a flat screen TV, a guitar - but they wonder: "Am I really getting a good deal on this?" Now, thanks to kgb's 542542 "Price Checker," the answer is just a text away. Consumers simply text the name of the item and the in-store price to kgb's 542542 text answer service, and in minutes a kgb Special Agent texts them back with the best price available online, giving shoppers the price comparison they need to either buy the item on the spot with confidence, or to head home and order online instead.

kgb's "Price Checker" is designed to do what a search engine cant: to provide consumers who are out and about shopping with quick, precise answers to specific questions - without the bother of sorting through pages of search results. kgb has thousands of Special Agents across the country who have online shopping expertise and will be waiting to help consumers get the best deals they can this holiday season. Here are a few of the holiday shopping questions kgb has received recently:

Where online can I find a new Nintendo DSI Handheld Console System - for the lowest price? What's the best mp3 under $60 for my kids? Where online can I order brown leather riding boots for under $100? Where can I buy the Balloon Magic Kit online for under $20?

"Everybody wants a good deal, especially this year, when every dollar of savings counts for many holiday shoppers. kgb's 542542 Price Checker is a better way for consumers to get peace of mind that they have gotten a good price," said Bruce Stewart, CEO of Mobile and Digital at kgb. "kgb's Special Agents are waiting this holiday season to help consumers compare the prices they see in stores with the best online deals we can find, which gives them the power to decide where and when to buy this season."

If you have a shopping-related question (or any question for that matter), send it via text message to 542542 (kgbkgb), where a specially-trained kgb Special Agent is waiting to provide a quick, accurate answer. Users receive real-time responses to questions any time, day or night, from any cell phone, for a cost of 99 cents per answer.

In January kgb launched its flagship text answer service, 542542 (kgbkgb) following the success of kgb's similar "Ask Us Anything" premium text answer service in the United Kingdom.

About kgb

kgb (www.kgb.com) is a privately held, New York-based company and the world's largest independent provider of directory assistance and enhanced information services. During its fifteen year history, kgb has built some of the most successful and recognizable retail brands in the telecommunications and enhanced information services sector. kgb's European retail brands include The Number 118 118 in the United Kingdom and Le Numero 118 218 in France, both of which have the largest market share in their respective markets. kgb is also the largest and fastest-growing independent wholesale directory assistance service provider in the U.S.

kgb has pioneered the provision of a broad range of wholesale and retail information services beyond traditional directory assistance services, including call completion, movie listings, train schedules, price comparisons and "Ask Us Anything" service across multiple platforms, including mobile and landline phones, SMS and the Internet. Last year kgb served more than a hundred million consumers globally and answered nearly a billion questions.

Source: kgb