Smart for Life Cookie Diet products and underWAY hunger suppressing health drinks will be served on the lead boat, The Miss Florida, that will include the Grand Marshals Alonzo Mourning and Kim Kardashian. Rubbing shoulders with these stars will be the corporate team from Smart for Life and underWAY and who's who in South Florida.

Following the lead boat will be about a hundred boats decorated with holiday flair, including lights and surfing Santas. This is the 38th boat parade and will sail down the New River as the 7th largest one-day spectator event in the country!

Tribe councilman Max Osceola, Jr. will be the new Chairman of the Board of the 2009-2010 Winterfest Executive Committee and Fort Lauderdale Mayor Jack Seiler will be a parade judge.

"Smart for Life Cookie Diet has been helping people get healthier for years. It's our way of giving back to the community. It's all for a good cause," said Dr. Sass Moulavi, founder of Smart for Life.

"This will be a great occasion for our affiliated company, Better Health Beverage, to provide an opportunity for people to taste our underWAY beverage. Currently our sales and market studies have been off the charts. underWAY provides up to a third of your daily fiber requirements without sodium, caffeine or sugar and is all-naturally flavored with only 10 calories per serving. We at Better Health Beverage LLC, the manufacturer of underWAY, are very excited about this opportunity and intend to roll out underWAY throughout North America in 2010," said Richard Kayne, COO of Better Health Beverage and Smart for Life. For more information regarding underWAY, visit http://www.under-way.com/.

ABOUT SMART FOR LIFE

Smart for Life Cookie Diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., "Dr. Sass," on the principle of improving people's lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life's e-commerce program is the hallmark of the business, providing an accessible weight-loss management program to consumers across the country. In addition, over 30 weight-loss centers provide in-person counsel to consumers supporting the e-commerce program as well as the in-center program. Please visit http://www.smartforlife.com/ or call 1.877.701.SASS.