Green, a lifelong Butterfinger fan, was announced recently as the official Butterfinger Mouthpiece, in conjunction with the brand reintroducing its tagline “Nobody’s Gonna Lay A Finger On My Butterfinger.” Green collaborated with Butterfinger to produce “Dude, Where’s My Bar?” using comedy and the real world as a platform. Dubbed an “alternate reality game lite” (ARGL), DudeWheresMyBar.com propels fans into an entertaining storyline created by the comedic genius of Green and the one-and-only iconic candy bar brand. “Dude, Where’s My Bar?” combines the innovations of a multi-platform narrative game with video vignettes featuring Green and co-starring actors Sean Cullen, Stuart Pankin and Jon Wellner.

“Butterfinger has long been associated with clever, irreverent humor,” said Butterfinger marketing manager Daniel Jhung. “Leave it to this brand to serve up the first-ever consumer packaged goods ARG with a light, Butterfinger twist.” Jhung added, “This game is a salute to the truly clever community of ARG enthusiasts everywhere. They’ve made a huge impact on pop culture and given a new face to gaming.”

Game designer John Montgomery of Threshold Interactive said, “The game was intended to appeal to both dedicated ARG fans, looking for a light-hearted laugh, as well as casual game players. While we may call the game a ‘lite’ version of an alternate reality, there is nothing ‘light’ about the technological innovations and the degree to which the layers of games can be customized and controlled by the player.”

The heart of the game’s storyline is a multi-part mystery starring Green and his “evil nemesis,” bringing to life “Nobody’s Gonna Lay A Finger On My Butterfinger” for Green, the Butterfinger Mouthpiece. The narrative thread will span six different games over a nearly three-week period, beginning October 13, at 12:01 a.m. EDT with a big reveal on Halloween, October 31, at 11:59 p.m. EDT, when the game ends. Players can compete in all six games and dive deeply into the story or jump in and out at anytime. Each game can either interconnect with the others or stand alone. Players are awarded points for playing games as well as clues that point them to the whereabouts of Green’s bar. Weekly prizes, including the iPhone 3GS, Flip Cameras, and DJ Hero Renegade/Guitar Hero game bundles, also may be awarded. At the conclusion of the game play, one grand-prize winner will be awarded a real, solid-gold Butterfinger bar valued at $10,000. The winner may have the opportunity to meet Green in person in Los Angeles.

Among the game innovation highlights of the Butterfinger game “Dude, Where’s My Bar?”:

• “The Remix Game” – a music-based performance game that allows players to take Green’s infamous rant and remix it into their own music video mash-up and create a new song
• “Can You Put a Finger on the Pulse of Your Friends” – culls various Facebook data from the profiles of the user’s friends directly into a video/game application. The custom questions are then seamlessly integrated into an innovative video-quiz that determines how well they know their friends (or Butterfinger), while delivering humorous storyline elements
• “Gigapixel Graveyard” – The first-ever game utilizing gigapixel technology – this photo game allows players to pan large visual fields and then zoom into tight close-ups to detect hidden clues. Gigapixel technology has been used in professional photography and for military surveillance because of the remarkable way images can be viewed from afar or extremely close up without losing clarity. Because the technology allows players to easily manipulate visual images, it adds an exciting new dimension to the search for clues to locate Green’s missing Butterfinger

Players must find all game clues and complete the final puzzle with the highest overall score to win the grand prize. Complete game rules and regulations available at DudeWheresMyBar.com.

About Seth Green

Named "Best TV Actor" by Entertainment Weekly and E! Entertainment Television polls, Green is one of the busiest actors in Hollywood. He is executive producing, writing, directing and lending multiple voices each week to the Emmy®-winning stop-motion animated series, "Robot Chicken. He and Matthew Senreich created the show, the highest rated program on Carton Network’s Adult Swim, and he also executive produces and voices the villain in “Titan Maximum” which debuted in September to great success of the same network. Green will be seen next co-starring with Robin Williams and John Travolta in Disney's upcoming film, "Old Dogs,” opening November 25, and starring in Disney’s “Mars Needs Moms” in 2011. Green voices Chris Griffin on “Family Guy,” the veteran Fox hit that is winning the ratings war this season. Green was the lead in Paramount's sleeper-hit comedy, "Without A Paddle" and the indie film, "Party Monster." He earned rave reviews for these and for his starring turns in "Knockaround Guys," "Can't Hardly Wait,” "The Italian Job," "America's Sweethearts," "Rat Race," and all three "Austin Powers" films. In addition to his numerous television roles, he has made several appearances on "Entourage,” mocking his nice-guy reputation. Aside from Green's other accolades, he has reached the pinnacle of showbiz success in the most tangible medium – multiple action figures made in his likeness by the industry's top toymakers.

About Butterfinger

Butterfinger is a one-of-a-kind candy bar with the crispety, crunchety, peanut-buttery taste people love. No other candy bar comes close to the intense flavor and texture of a Butterfinger. Keep up with the latest news about Butterfinger at Facebook.com/Butterfinger or follow its sweet tweets at Twitter.com/ButterfingerMmm.

About Nestlé USA

Named one of “America’s Most Admired Food Companies” in FORTUNE magazine for the twelfth consecutive year, Nestlé USA provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé brands include: NESTLÉ® TOLL HOUSE®, NESTLÉ®NESQUIK®, NESTLÉ® COFFEE-MATE®, STOUFFER’S®, LEAN CUISINE®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, NESCAFÉ®, NESCAFÉ®TASTER’S CHOICE®, NESTLÉ® JUICY JUICE®, BUITONI®, DREYER’S/EDY’S®, NESTLÉ® CRUNCH®, NESTLÉ® BUTTERFINGER®, and WONKA®. Nestlé USA, with 2008 sales of $10 billion is part of Nestlé S.A. in Vevey, Switzerland — the largest food company in the world with a focus on Nutrition, Health & Wellness — with 2008 sales of $101 billion. For product news and information, visit NestleNewsroom.com.